We launched our newest seltzer innovation, Bud Light Platinum Seltzer, with a National TVC to get fans amped up for a legendary night out. Fans were excited to taste a seltzer version of the already-established Bud Light Platinum, a product known for good times with its higher than average ABV. We used high-energy music, stylistic product shots, and major taste appeal, to make a splash and break through the crowded hard seltzer space. The team created two versions of the TVC, one highlighting the four Platinum Seltzer cans and one highlighting the family of Platinum products. And this was all shot and executed remotely due to Covid restrictions.
