Copywriter, Social Media Manager
To create online buzz for the new plant-based Impossible Foods™ Slider, the team partnered with the music group Wu-Tang Clan, whose members include a few non-meat eaters. We celebrated the launch and newly formed partnerships with a bash in a White Castle in Brooklyn, New York featuring host Eric Wareheim and an exclusive performance by Wu-Tang Clan. Yup, the Wu-Tang Clan performed in a White Castle in Brooklyn. To keep the excitement going, we then released the web series “Wu-Tang in Space Eating Impossible Sliders”. The four-part series featured real-life callers asking the famous group life questions like “Where Do Ideas Come From?” or “What Is My Dog Thinking?”. To drum up calls, we posted the number on social and even had an in-real-life phone-booth.
